Successful Video Marketing & 2017 Trends

As small business owners, we all see the advancements digital marketing has made in the past decade and how effective it is at creating successful businesses. But as digital marketing evolves, will it come to a point where it doesn’t have anything new to offer the small business owner and then what will we do?

We feel that digital marketing will continue to evolve and it will continue to offer effective online marketing strategies for any size business but we are also seeing the latest trends favouring video marketing. From YouTube and Facebook Live, to Snapchat and Facebook’s upcoming video creator app, advancements in video marketing are happening fast.

To support this statement, we have gathered some of the latest video marketing statistics and broken them down by category to show you just how effective and important digital marketing can be for your business.

Video Marketing by Volume

  1. 82% of Twitter users view on-site video content.
  2. YouTube currently has over 1,000,000,000 users.
  3. 45% of internet users watch more than an hour of online content every week.
  4. Almost 90% of online marketing agencies use digital content.
  5. One-third of online activity is spent watching films.

Mobile

  1. More than 50% of online digital content is viewed on mobile devices.
  2. 92% of mobile video viewers share videos throughout their social media pages.
  3. 90% of Twitter video views happen on a mobile device.
  4. 10,000,000 videos are viewed on Snapchat every day.

Engagement

  1. 51% of digital marketing professionals say digital content offers the best ROI.
  2. Businesses who use online video content increase their revenue 49% faster than non-video users.
  3. 59% of online users say they would choose media content over text.
  4. Video content drives a 157% increase in organic traffic from SERPs.
  5. Videos up to 2 minutes long get the most engagement.
  6. Landing page video content can increase conversions by more than 80%.
  7. 46% of online users act after viewing an ad.
  8. Online film content attracts 3 times more monthly visitors.
  9. Combining media with full-page ads boosts engagement by 22%.

As you can see, video marketing is very effective at engaging your audience online, it is used by more businesses than ever to introduce new products, offer tips and advice on how to use products and to engage their customers on the go and video marketing can increase sales making your business more successful.

Marketing Trends for 2017

Its 2017, so, let’s look at the digital marketing trends to look out for this year. Video marketing is always evolving so to stay on top, you need to stay one step ahead of the competition.

1. Facebook Video

No surprises. Views on Facebook have increased from 1 billion to 8 billion in the past year. Facebook has invested in video in recent years, with their Facebook Live, launching just a few months ago. We predict that there will be an even bigger increase in people uploading, sharing, and discovering media.

2. Live Video

As mentioned before, Facebook introduced live video. Brands and consumers have been using Facebook Live to interact with their followers. Twitter joined with Periscope to allow users to embed live broadcasts into tweets. 82% of Twitter users say that they watch videos on a regular basis. Live video creates a new opportunity.

3. Video for Sales

According to recent studies, only 4% of people prefer to learn about a new product or service by reading a manual, 5% prefer speaking to someone on the phone and 44% prefer to watch a video.

4. Multi-Channel Marketing

Social media channels have become the best place to share videos and gain exposure. Most consumers are watching videos on different devices and different social media platforms.

5. Video Apps “Generation Z” (13 – 24 year olds) love visual content.

Enter Instagram and Snapchat. These apps are top of the “must-have” list. 10 billion videos are watched on Snapchat everyday and Instagram is more and more focused on video all the time. Instagram has launched Instagram stories allowing users to share short videos with their followers.

6. “Infotainment”

Infotainment is a new genre of marketing videos. It combines ‘informative’ videos and ‘entertainment’ videos. Consumers need to digest the information you are presenting them with, but also be entertained at the same time. Without entertainment, users will click away.

7. VR

Virtual Reality headsets are becoming more accessible and marketers are taking advantage of the immersive environment to gain the full attention of viewers. VR videos are still a gimmick but in 2017, we predict VR videos will become the “must-have”.

8. Email & Video

Email video will allow you to keep your emails short and get your message across. Email is always a great way to get your video in front of viewers (the people on your mailing list).

9. Micro-Targeting

Advertising platforms are becoming increasingly more intelligent. Users will expect all of their content to be relevant and targeted. If it isn’t, then they won’t be interested.

10. Video & Web Design

Having video content on your website is also important. We expect that marketers will be finding ways to integrate video into their web design. If a video is already playing when you arrive on a website, it encourages users to stay, which reduces bounce rate and improves SEO.

Posted in videos | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

What Is the DubLi Shopping Mall?

DubLi Shopping Mall is a surprisingly fun way to shop

The DubLi Shopping Mall is quite simply an innovative and fun shopping concept for consumers. If you like the convenience of shopping online, you’ll love the benefits of doing it through the DubLi Network. That’s because the DubLi Shopping Mall offers you a ton of quality brand name products and services at great prices, but with a really cool added bonus. Not only that, but it also offers aspiring home business entrepreneurs with a turn-key entry into the $300 billion eCommerce business segment.

For starters, when you shop at the DubLi Shopping Mall, you interact with merchants that have struck specials deals with the company. What this means is that DubLi incentivizes its customers to shop through their portal by offering cool rewards. For instance, when you shop Best Buy products through the DubLi Shopping Mall portal, you are eligible to receive up to 1.5% back in reward points. Other merchants offer higher reward percentages.

Two ways to maximize your DubLi Shopping Mall experience

The neat thing about these DubLi Shopping reward points is that each one of them turns into cash (each point is worth U.S. $1). So let’s say that you purchase a laptop and earn back 27 reward points. At this point, you have two options. You can keep the reward points and save them for future purchases at the DubLi Shopping Mall. Or, you can have the points converted into $27 and deposited into a MasterCard check card. You would then be able to spend that money anywhere where MasterCard is accepted.

Here’s another great way to maximize the use of reward points. Let’s say that on top of your laptop purchase, you also purchased a printer and an extra battery. Let’s also assume that these two purchases netted an additional 23 points. Now you have a total of 50 DubLi shopping reward points. Well, if you use those points to buy another item, you instantly qualify for even more rewards. So, if you chose to buy a $50 gift card, and that gift card netted 3.5 points, then you’d essentially be shopping and earning points for free. Pretty cool.

Here’s a quick breakdown of how you earn shopping reward points:

  1. Purchase gift cards-Earn up to 7% of your purchase in reward points
  2. Shop through the Rewards Mall-Earn up to 30% of your purchase in reward points
  3. Shop through the Big Brand Catalog-Earn up to 18% of your purchase in reward points on already discounted prices

Earning a substantial income through DubLi Network

DubLi Network offers a great business opportunity for aspiring internet entrepreneurs. From a home business perspective, you can quickly see why this is an appealing online business opportunity. DubLi Shopping is but one of three ways customers can shop through the DubLi Network. That means DubLi Network business associates have three destinations to send customers to get great deals online.

Also, through the DubLi Network residual income opportunity program, you can build teams of personally enrolled BAs and earn leveraged income. That means that when your team sends customers to the DubLi Shopping Mall, or any other company shopping portal, you earn a percentage of their customer transaction volume.

By aligning yourself with the proper internet marketing system, the right mentor and training, you can easily harness the power of internet marketing to drive substantial traffic to your turn-key DubLi Network business in-a-box. But more importantly, you’ll also learn how to effectively recruit business associates into the opportunity so you can systematically grow a thriving business over time. There is no doubt, that if you simply apply yourself and learn some new simple skills, you can enjoy huge success with DubLi Shopping Mall and the entire DubLi Network eCommerce outlets.

Posted in shopping | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

Information About Working Online

The 21st century is well under way. Not many would disagree that the world is changing at a drastic speed. The advent of light speed communication has altered the way we do business.The power of the internet has opened up the global marketplace and left us with two options; we adapt or we can stay stuck in the 20th century and hope for the best. Learning to utilize the structure of the internet is the fastest way to adapt.Inside Information: Why the Employer Wants to Work OnlineIncreased competition brought about by the changing market place has pushed firms to cut costs where they can. Money paid to employees is one area where savings can be made.Full time staff members cost a lot of money to retain. They cost the same amount of money even when there is little work to be done and holiday and sickness allowances are an additional factor. In some situations the same job can be performed to the same quality standard, by an at home employee, for a reduced cost.. It makes a lot of sense to make the most of this.Office jobs can often be done from home over the internet. Specialized knowledge is essential for some of these jobs but many others require very basic skills; making them suitable for the average employee. More specialized tasks can still be performed by the full time emplyees.Employee Benefits Include Reduced Costs and Higher Quality of LivingNot having to commute to work and costs associated is the obvious benefit of being employed at home. Many families could sell their second car, save on petrol costs or bus and train fares.Quality of life for the work at home employee can also drastically increase. A short stroll up the hallway to get to the office with a large cup of coffee makes a great start to one’s day. The employee can choose what times to take breaks, and how long for. These are a great chance to cach up on things around the house.The Downside of Online JobsWorking from home does have its downside and these must be appreciated by anyone considering making the change. Knowing how to consistently find well paid online jobs takes a lot of learning.It is important to learn how to market yourself online, secure jobs and negotiate with employers. Working at home means it is very easy to be distracted by family and friends. Make sure that the time you set aside for working is strictly adhered to.Even with this downside, many people have been able to successfully establish careers working from their own homes. A commitment to learning, a strong desire to succeed and a steady persistence are the common attributes of people who work from home. If you develop these in yourself, there is no reason why you won’t be successful also.

Posted in Employment Work | Tagged | Comments Off